When we launched the This Girl Golfs campaign in 2015, none of us predicted the level of support and coverage that it was going to receive. National media, members of the golf industry, governing bodies and thousands of golfers all rallied together, helping to spread the message that regardless of age, ability, physicality or budget, women and girls should give golf a go.
Research tells us that for female golfers, the lifestyle surrounding golf is as important as the game itself and it was with this in mind that we got to planning our inaugural This Girl Golfs event with the support of England Golf and an exceptionally generous set of sponsors.
On April 28th, 72 women arrived at The Mere, in Cheshire, anticipating a day of well-balanced fun and activity. Before anyone even teed off, XXIO had run clinics, challenges and product testing on the practise areas, Chervò had launched their S/S 2016 ladies range on the catwalk, Par Skincare led a wellness experience and Linda from The Intelligent Core got everyone warmed up in her Pilates taster.
Out on the course afternoon tea was served. With refreshments by Max Golf Protein and Champagne by Fernand, everyone had just enough time to enjoy a tipple before the rain came. Less a winter shower than a torrential downpour, good old Blighty really did let our competitors have it.
As they arrived back sodden and bedraggled, after 15 holes, I could do nothing but marvel at their resilience and the fact that most were still smiling. 20 minutes later, after a quick towelling off and change, the promise of a glass of wine and a hot meal meant the mood had become positively buoyant.
Over £3,500 worth of prizes were given away throughout the evening, including two holidays, courtesy of Your Golf Travel and by the time the crumble was served, the sense of excitement and delight filling the room was palpable.
From everyone here on the team cheers to all who contributed towards and attended our first event, there will be plenty more popping up in coming months. Keep a look out in the next issue of Lady Golfer for more details.